“Fuck you Mad Men. Fuck your white male chauvinist and racist story lines.” I’ve been listening to George Lois for almost an hour, pouring out one remarkable anecdote after another from the 1960s trenches of Madison Avenue. His work was provocative and urgent – like when he posed Lieutenant William Calley (about to be convicted …
Once upon a time, I was a writer. Or to put it more accurately, I got my start in the communications business as a news writer. And the cardinal rule there was: write a great opening paragraph, answer the 5Ws, then elaborate in an “inverted pyramid” format. Short words, short sentences, short paragraphs. The main …
I once designed a logo for a scientist who is colour blind. Did I pull a fast one and slip him a black-and-white design? Of course not! Colour is emotional. We feel it in a design before we even start looking. It’s so visible, but it’s mostly invisible to our consciousness. We take it for …
Time is money – that’s how! But seriously, there’s more to it than that … Although every design project is different, I have a number of ways of “measuring” yours before I begin. I ask for your word count, which I can use to accurately predict the number of pages (for longer projects) or the …
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